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Advertising is Dead: Long Live Advertising!

Advertising is Dead: Long Live Advertising!
Library Shelf Location 39.HIMP
Publication Date 2008
Description As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.
ISBN 9780500286876
Quantity 1
Pages 224
Author Tom Himpe
Format Paperback
Publisher Thames and Hudson Ltd, London
Category Advertising
Language English

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