Advertising Outdoors: Watch this Space!

Advertising Outdoors: Watch this Space!
Library Shelf Location 39.BERN
Publication Date 2004

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.

This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

ISBN 9780714843865
Quantity 1
Pages 240p; 25.4 x 2.5 x 29.2 cm
Author David Bernstein
Format Softcover
Publisher Phaidon Press Ltd, London, New York
Category Advertising
Language English

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