BALTIC Early branding ideas

BALTIC Early branding ideas
Archive Shelf Location 7A7
Publication Date Oct 2001

Entitled 'Hallo from H&G' this box contains 27 items relating to the BALTIC brand. All of this material is given a mark from 1-5 (1 being poor and 5 great) and comments from Ulf Greger and Henrik Nygren, the designers of the BALTIC font. Many of these items were altered after this date, some were not used at all. This is a very good example of how the organisation got to grips with its marketing strategy in the pre-opening days. Box contains: BALTIC A4 boards for fairs (2) Poster 'Boredom Makes You Do Crazy Things' (3) A4 folded buff envelope (-) Foolscap grey envelope (-) White envelope address stickers (-) Martin Weber poster (3) Anish Kapoor postcard (2) 3 more Kapoor postcards stapled together (3) B.Open calender 'countdown to opening' (1) B.Outlanders postcard (2) B. Notebook (4) BALTIC Newsletter nos. 4, 5 & 10 (5+) BALTIC Newsletter nos 7,8 & 12 (3) BALTIC Jenny Holzer Beermats (5) An introduction to BALTIC DVD (1-2) Vane Export poster 1999 (1) Anish Kapoor - Taratantara book (5) Retail brief (-) The Producers: Contemporary Curators in Conversation and New Sites - New Art books (4) Kurt Schwitters card (1) Staff business card (-) Christmas Card (1) Janet Cardiff - Forty Part Motet - postcard (1) Taratantara film and book preview postcard (2) Red B. Card (2) Martin Weber card (3) Grey BALTIC ringbound information book (3-4) Henrik and Gregor's ratings in brackets

Quantity 1
Related Artists Anish Kapoor, Janet Cardiff, Kurt Schwitters, Martin Weber, Jenny Holzer
Category Design/Graphic Design
Keywords Branding, BALTIC Font, BALTIC Marketing
Related Events B4B, B.Open
Related Gallery BALTIC Centre for Contemporary Art
Language English

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