Baltic Flour Mills: Application to the Arts Council of England: Steering Group Report Section 1.14 Includes sections: 1. Primary Regional Market 1.1 Regional Population 1.2 Level of Interest in the Visual Arts within the region 1.3 Level of interest in the Visual Arts within the UK 1.4 Reasons for the regional variation 1.5 Attendance patterns at Visual Arts UK events 1.6 Percentage of regional population interested in Visual Arts by 2000 1.7 Nature of BFM programme and its appeal to the target regional market 1.8 Frequency of visit by the primary regional market 1.9 Comparison with other regional visual arts venues 1.10 Competing for the market 1.11 Conclusion 2. Secondary Regional Market 2.1 Reasons for a secondary market 2.2 Estimating the size of this market in the North East 2.3 Conclusion 3 Primary Non-Regional Market 3.1 Definition of the Primary Non-Regional Market 3.2 National trends in Holiday taking 3.3 Interest in the Visual Arts 3.4 The size of the Market 3.5 The BFM Target 3.6 Comparisons with other venues 3.7 Conclusion 4 Secondary Non-regional Market 4.1 Definition of the Market 4.2 Numbers attending 5 Other considerations 5.1 Launch of BFM 5.2 Other venues 6 Summary |