Brand Identity Now!

Brand Identity Now!
Library Shelf Location 39.WIED
Publication Date 2009
Description With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama ’08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York’s bid for the Olympic Games 2012. Top design offices featured include: Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.
ISBN 9783836515849
Quantity 1
Pages 383 p. : ill. (chiefly col.) ; 23 cm.
Editor Julius Wiedemann
Format Paperback
Publisher Taschen
Category Advertising
Keyword Branding
Language English

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