C/ID: Visual Identity and Branding for the Arts

C/ID: Visual Identity and Branding for the Arts
Library Shelf Location 13a.HYLA
Publication Date Jan 2006
Description Following the explosion of identity design in the arts and the reinvention of the art gallery/museum as a brand, this book provides a survey of recent and current design work for cultural clients, including galleries, museums, theatres and auditoriums. Thirty international case studies clearly express what good design can do to improve the fortunes and/or image of an institution. The focus is on new identities and their application, as well as smaller design solutions such as gallery guides, promotional programmes (incorporating everything from posters to ad campaigns), exhibition catalogues, branded merchandising, websites, signage systems, temporary exhibition design, renovated environments, new galleries, extensions and completely new buildings. The case studies consider projects large and small - from museums and galleries of international significance, to smaller institutions whose sphere of influence is more local. Each includes comments from the designers and from key stakeholders. This book has a very good chapter on the BALTIC brand (GM)
ISBN 1856694089
Quantity 1
Pages 176
Editor Angus Hyland
Author Emily King
Format Hardcover
Publisher Laurence King Publishing Ltd, London
Categories Galleries/Museums/Private Collections, Museum/Gallery Studies, Design/Graphic Design
Keywords Marketing, Branding, BALTIC Marketing
Related Gallery BALTIC Centre for Contemporary Art
Language English

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