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Coolbrands 2001/2011: 10th Anniversary Edition: An Insight into Some of Britain's Coolest Brands

Coolbrands 2001/2011: 10th Anniversary Edition: An Insight into Some of Britain's Coolest Brands
Library Shelf Location 39.HILL
Publication Date Oct 2008
Description This is an annual initiative aiming to highlight brands from a wide range of sectors that have become the coolest and most iconic in their field. The publication explores, with text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there. Part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands, CoolBrands is one of three annual programmes administered by Superbrands (UK) Ltd. Through identifying these brands and providing their case histories, the Superbrands organisation hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves. This year's CoolBrands includes respected brands such as Agent Provocateur, Aston Martin, Creative Review, Kerastase, LG, Tate Modern and Vitra
ISBN 9780955478451
Quantity 1
Pages 160 Pages
Editor Laura Hill
Format Hardback
Publisher Superbrands Ltd, London
Categories Advertising, Design by country or region
Related Country/Global Region Britain/UK
Language English

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