| Description |
From the meaning of beans to the power of love, the February 2012 issue of Creative Review features our 20 favourite slogans of all time and the stories behind them
What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.
As with our highly popular logos issue last April, we started the process by canvassing the opinion of readers online. Then we went to the experts, asking notable figures in advertising and design for their favourites. We took all that research and created a longlist to put before a panel consisting of copywriter Nick Asbury, CR columnist and ad creative 'Gordon Comstock' and Mark Denton of COY! Communications – adland veteran and walking slogan encyclopedia. |