| Description |
This book will survey the innovative entrepreneurial options a broad group of contemporary graphic designers have engaged in over the past decade, while also addressing the creative, fabrication and promotional issues necessary to bring unique products to the marketplace. It stems from the School of Visual Arts MFA Designer as Author/Entrepreneur Program in New York, as well as other well-known and up and coming designers who have created successful cottage and mainstream design businesses. These firms and individuals have wed their designers talents and entrepreneurial spirit to viable products or lines of products. |