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How to set up and run a fashion label

How to set up and run a fashion label
Library Shelf Location 25.MEAD
Publication Date 2009
Description Contents Introduction: Find your way -- Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance. It does not matter how talented a designer you are, if you are going to run a successful fashion business you also need to know about everything from marketing and PR, to manufacturing your collection and knowing where to find the money to finance it all. Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyse yourself, your market and your product, the book will show you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse. Designed for those about to graduate from fashion design and business studies courses, the book will also be of interest to those wishing to work for smaller fashion labels or gain an insight into how labels work.
ISBN 9781856695756
Quantity 1
Pages 176 p. : ill. (chiefly col.) ; 25 cm.
Author Toby Meadows
Format Paperback
Publisher Laurence King Publishing Ltd, London
Categories Fashion, Artists' Handbooks/Directories
Language English

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