Museum Management

Museum Management
Library Shelf Location 13a.MOOR
Publication Date 2002
Description Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their "product" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.
ISBN 0415112796
Quantity 1
Pages 312
Editor Kevin Moore
Format Paperback
Publisher Routledge
Categories Galleries/Museums/Private Collections, Museum/Gallery Studies
Keyword Marketing
Language English
Issue Leicester Reader in Museum Studies

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