BALTIC+

Regeneration of the past: ensuring long term success for the BALTIC

Regeneration of the past: ensuring long term success for the BALTIC
Archive Shelf Location 17A1(5)
Publication Date 2002
Description

Given the high costs and overheads, how can one guarantee success? This was the task assigned to Jo Wilson, the marketing and development manager of the Baltic. Hired only 3 years ago, Wilson had to come up with an effective and efficient markting strategy quickly.

Quantity 1
Author Tim Crowley
Format Article
Month October 2002
Keywords Sustainability, Urban redevelopment, BALTIC Marketing
Related Cities/Regions Gateshead, Newcastle upon Tyne
Related Gallery BALTIC Centre for Contemporary Art
Language English
Issue artindex - Gabrius - Fall 2002
Publication Artindex

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